- Member Since: 19.08.2020
It is extremely important to analyse the data provided by the various services, confirmed Ben Oldfield, regional manager for France and Benelux and music aggregator and digital distributor The webinar Orchard. Data is key to strategic decision, said Oldfield (which also means that to be tracked efficiently, it is important to have proper metadata for the music). Data services can help identifying IP addresses (Maxmind), or evaluate the online traction of a song or an artist (MusicMetric, currently in a beta format, is self-described as the “most powerful music analytics platform”). For digital agency traditional media, Nielsen provides, among other services, downloads tracking from legal web sites and also radio monitoring both in the US and Europe (radio monitoring is also provided by Belgium-based Kollector, currently in beta format). For online activity, Big Champagne has a wide range of measurement and tracking services.