Description

Conversational marketing simply put involves a feedback- oriented approach to marketing used by companies to drive engagement, develop customer loyalty, grow the customer base ultimately, and grow revenue. Conversation marketing has been in existence since the inception of trade. Conversational marketing involves creating an atmosphere where customers can feel free to state their needs and then brands addresses the need of customers and incorporates the needs of customers into their marketing campaigns. It also involves interacting with customer’s on a one on one base.